SITUATION

  • Population: 200 million people and surface area similar to Europe

  • 40% of the population live in favelas

  • During the 8 years of President Lula da Silva, 30 million people were lifted out of poverty

  • There is a housing shortage in the country of 3 million homes

  • For the first time in 2007, a 4 year plan of social housing called “Minha Casa, Minha Vida” was approved

  • In 2011, Dilma Rouseff approved the second plan of social housing “Minha Casa, Minha Vida 2”

  • With MCMV, four year budgets are allocated to the Caja Económica Federal

  • There is high demand in the housing market. The buyer must meet very selective criteria

  • Financing is for the final consumer (the developer does not have any financial expenditure)

  • State contribution to the buyer oscillates between the 25% and the 35% of the monthly fee


BUSINESS TARGET

Promotions for social housing in development areas for the price of 3-6 salaries

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